Volkswagen CEO confirms Audi and Porsche entry into F1

Volkswagen CEO Herbert Diess has indicated that the Volkswagen Group will enter Formula 1 with it's Porsche and Audi brands


The Volkswagen Group is finally set to make its much-awaited entry into Formula 1 according to the company’s CEO Herbert Diess, with Porsche and Audi set to join the F1 grid.

The sport’s popularity has surged during the past couple of years and a report from Reuters states that Diess was finally convinced about the financial feasibility of competing in F1 after members of the VW Group’s subsidiaries Porsche and Audi convinced Diess that having the brands on the F1 grid, would be profitable for the overall bottom line.

According to the report, Diess was quoted stating, “You just run out of arguments,” with regard to the conglomerate’s entry into F1, as rumours have been swirling around for a few months regarding whether or not Volkswagen would sanction the decision for its companies to join Formula 1, with the board split on the matter.

That said, with F1’s rising viewership, driven in part by the popular Drive to Survive series on Netflix, F1’s advertising impact was cited as a major decision in swaying the board members who opposed the decision.

Porsche plans more concrete

The report also indicated that Porsche’s involvement was a little more concrete with the brand set to scale back its other motorsport programs in order to focus on Formula 1.

The announcement also comes on the heels of VW’s decision to list Porsche AG on the German stock exchange sometime during the fourth quarter of this year.

Both brands will also partner with existing teams on the grid with Porsche working in tandem with Red Bull. Audi meanwhile are rumoured to have offered McLaren somewhere in the region of $550 million to acquire the team, though nothing concrete has been signed as yet.

John Smith
John Smith
Editor at and all round Motorsport journalist specialising in Formula 1, IndyCar and Formula E.
- Advertisment -


Carlos Sainz during practice for the 2024 Spanish GP | Scuderia Ferrari Press Office

Carlos Sainz hits out at Lewis Hamilton over unpunished Spanish GP move

Carlos Sainz believes Lewis Hamilton should've been given a penalty for his overtaking move that forced the Ferrari driver...
Max Verstappen during 2024 Spanish GP Getty Images / Red Bull Content Pool

Max Verstappen warning to Red Bull and demands improvement

Max Verstappen demands Red Bull improvement as another tough race saw the reigning world champion have to really work...
Start of the 2024 Spanish Grand Prix | Getty Images / Red Bull Content Pool

LIVE F1 Spanish Grand Prix 2024 – Reaction as McLaren mistakes costly as Verstappen...

Welcome to Total-Motorsport’s F1 live coverage of the Spanish GP 2024. Held at the iconic Circuit de Barcelona-Catalunya, today’s race...
Lewis Hamilton during 2024 Spanish GP weekend | Mercedes

Lewis Hamilton brushes off furious Sainz after Spanish GP incident

Lewis Hamilton risked angering Carlos Sainz after claiming the Ferrari driver "left the door open" to overtake him during...
Lando Norris of McLaren after the 2024 Spanish Grand Prix | Getty Images / Red Bull Content Pool

Lando Norris: McLaren easily had the best car at Spanish GP

Lando Norris believes Spanish GP victory should have been his as McLaren had the best car in Barcelona, but...
Red Bull Team Principal Christian Horner at the 2024 Monaco Grand Prix | Getty Images / Red Bull Content Pool

Christian Horner warns of Norris danger to Verstappen after Spanish GP battle

Red Bull team principal Christian Horner warned that Lando Norris and McLaren are their strongest competitors following a nail-biting...
McLaren team principal Andrea Stella at the 2023 Belgian GP | McLaren F1 team

McLaren chief pinpoints where 2024 Spanish GP was lost

McLaren's team boss they lost the 2024 Spanish GP by Turn 1 as a poor start saw Lando Norris...
Max Verstappen, Lando Norris and Lewis Hamilton on the podium after the 2024 Spanish GP | Getty Images / Red Bull Content Pool

F1 Standings after 2024 Spanish Grand Prix

Max Verstappen showcased his racing prowess at the 2024 Spanish Grand Prix, clinching his seventh victory of the Formula...
Lando Norris during the 2024 Spanish GP weekend | McLaren

F1 Fastest Lap: Spanish GP 2024

The Spanish GP Fastest Lap award is given to the driver who posts the quickest time over one timed...
Lando Norris during the 2024 Spanish GP weekend | McLaren

F1 2024 Spanish GP: Driver of the Day

Lando Norris was crowned 2024 Spanish GP Driver of the Day, but couldn't land the biggest prize of all...
- Advertisment -