Haas boss Guenther Steiner reacts to drop in F1 USA viewing figures

US viewing figures were down 24% for the 2023 Miami GP

-

Guenther Steiner said he’s not concerned by a drop in viewing figures for Formula 1 in the United States, as Max Verstappen‘s depressing domination of the 2023 season begins to take effect.

Viewership is down all across F1 media with Red Bull having won every race in 2023 ahead of the Belgian Grand Prix, and Verstappen is closing in on the record for consecutive grand prix wins.

The TV audience for the Miami GP was down almost a quarter from 2022, which featured a much closer battle between Ferrari and Red Bull, and the Haas boss was asked whether he’s concerned by the news.

“No, not really,” Steiner told the media. “TV ratings is one of these things, I’m not an expert in TV ratings and TV so don’t take my words as the gospel, but I think there’s a lot of things watched now, not on TV, especially young people.

“And there’s not the instrument you have to measure this, because I think there’s more people watching than we actually know, because we still measure TV ratings like we did 20 years ago.

“I’m not the guru of TV ratings, but I’ve just spoken to people which know about it and they said, I think we need to go to a more correct way to measure eyeballs on a race you know.”

Guenther Steiner, Team Principal, Haas F1 Team during 2023 Miami GP | Andy Hone / LAT Images

How are TV viewing figures calculated?

In the US, the Nielsen Company installs trackers on the television sets of a sample set of people, logging everything those households watch.

They track around 25,000 people across the country (there’s an estimated 123.8 million households with a TV in the US), and keep a note of who lives in each household to build up different pictures across different demographics.

They then extrapolate that out across the whole of the country to find the figures that are announced publicly – such as 35,000 less Americans watching the 2023 season-opener compared to 2022.

Predictably, this trend is down to the predictability of the F1 season, after Verstappen stormed to the title in 2022 with a dominant second half of the year that form as continued into 2023.

Red Bull broke McLaren‘s 35-year-old record at the Hungarian GP for longest win streak by a constructor and Verstappen is just three races away from breaking Sebastian Vettel‘s driver record too – he could equal it at his home Dutch GP.

Adam Dickinson
Adam Dickinson
An international multi-award-winning journalist, Adam Dickinson has written for Total-Motorsport.com since June 2022 and also contributes to TNT Sports, Eurosport and the Rugby Paper. He's also had articles published in the Daily Telegraph and several local newspapers, previously worked for Last-Lap.co.uk and FeederSeries.net in motorsport, and graduated with a First-Class Journalism Degree from the University of Sheffield having also studied in Oklahoma. Adam started watching F1 by accident in 2007, catching the last race in Indianapolis, and attended his first race as a journalist at the 2023 British Grand Prix.
- Advertisment -

LATEST NEWS

Max Verstappen in the F1 paddock ahead of the 2024 Spanish Grand Prix | Chris Graythen / Getty Images / Red Bull Content Pool

Mercedes chairman flirts with Max Verstappen: He’d look good in silver

0
One of the most important figures within Mercedes AMG, Ola Kallenius, has declared Max Verstappen “would look good in...
Carlos Sainz during practice for the 2024 Spanish GP | Scuderia Ferrari Press Office

Carlos Sainz hits out at Lewis Hamilton over unpunished Spanish GP move

0
Carlos Sainz believes Lewis Hamilton should've been given a penalty for his overtaking move that forced the Ferrari driver...
Max Verstappen during 2024 Spanish GP Getty Images / Red Bull Content Pool

Max Verstappen warning to Red Bull and demands improvement

0
Max Verstappen demands Red Bull improvement as another tough race saw the reigning world champion have to really work...
Start of the 2024 Spanish Grand Prix | Getty Images / Red Bull Content Pool

LIVE F1 Spanish Grand Prix 2024 – Reaction as McLaren mistakes costly as Verstappen...

0
Welcome to Total-Motorsport’s F1 live coverage of the Spanish GP 2024. Held at the iconic Circuit de Barcelona-Catalunya, today’s race...
Lewis Hamilton during 2024 Spanish GP weekend | Mercedes

Lewis Hamilton brushes off furious Sainz after Spanish GP incident

0
Lewis Hamilton risked angering Carlos Sainz after claiming the Ferrari driver "left the door open" to overtake him during...
Lando Norris of McLaren after the 2024 Spanish Grand Prix | Getty Images / Red Bull Content Pool

Lando Norris: McLaren easily had the best car at Spanish GP

0
Lando Norris believes Spanish GP victory should have been his as McLaren had the best car in Barcelona, but...
Red Bull Team Principal Christian Horner at the 2024 Monaco Grand Prix | Getty Images / Red Bull Content Pool

Christian Horner warns of Norris danger to Verstappen after Spanish GP battle

0
Red Bull team principal Christian Horner warned that Lando Norris and McLaren are their strongest competitors following a nail-biting...
McLaren team principal Andrea Stella at the 2023 Belgian GP | McLaren F1 team

McLaren chief pinpoints where 2024 Spanish GP was lost

0
McLaren's team boss they lost the 2024 Spanish GP by Turn 1 as a poor start saw Lando Norris...
Max Verstappen, Lando Norris and Lewis Hamilton on the podium after the 2024 Spanish GP | Getty Images / Red Bull Content Pool

F1 Standings after 2024 Spanish Grand Prix

0
Max Verstappen showcased his racing prowess at the 2024 Spanish Grand Prix, clinching his seventh victory of the Formula...
Lando Norris during the 2024 Spanish GP weekend | McLaren

F1 Fastest Lap: Spanish GP 2024

0
The Spanish GP Fastest Lap award is given to the driver who posts the quickest time over one timed...
- Advertisment -