F1 world reacts to ‘inappropriate’ name change as Visa Cash App RB replaces AlphaTauri

Scuderia AlphaTauri have become Visa Cash App RB ahead of the 2024 F1 season

-

For the second time in five years, the sister team of Red Bull has undergone a dramatic transformation after unveiling their new name, Visa Cash App RB, and Formula 1 fans are not happy with the results.

Visa have signed a multi-year sponsorship deal with both Red Bull and its feeder team, the formerly-known AlphaTauri, in a lucrative deal worth millions of pounds to both teams. While the agreement has been known for some time by paddock insiders, the news was only made official on Wednesday.

Visa Cash App will become the title sponsor of the team formerly known as AlphaTauri, which changed from Scuderia Toro Rosso in 2019 after 13 years with its Italian moniker. Visa will also become the global sponsor of Red Bull Racing as part of the agreement.

The new livery of the Visa Cash App RB team will be shown to the public for the first time on February 8 during a live event in Las Vegas, with drivers Yuki Tsunoda and Daniel Ricciardo set to drive under the new name in 2024.

“This agreement marks the beginning of a new phase for our team in Formula 1,” Peter Bayer, the team’s CEO, said.

Ex-F1 driver takes swipe at Visa team name

But not everyone is as excited as the credit card company, with former F1 drivers among those to question the decision to rebrand with a name that is not exactly verbally friendly.

Giedo van der Garde, who raced 19 times for Caterham F1 in the 2013 season and also was also a test driver for Super Aguri and Spyker, made his feelings clear with a long post on social media.

“I know I’ve just retired so I don’t wanna sound like “everything in the past used to be so much better”, but to my opinion “Visa Cash App RB” isn’t an appropriate name for a Formula One team,” Van der Garde wrote on X.

“We’re getting used to F1 being commercialized, as it should (!) so for commercial opportunities I’m all in, but this just sounds like a name an Italian based team shouldn’t carry. Anyway, maybe they prove me wrong – but I don’t see us talking in the future about that awesome team that’s called Visa Cash App RB…”

F1 fans have joined the Dutchman, 38, in criticising the decision to replace the stylish AlphaTauri name with one that is commercially-loaded and seemingly lacking any sporting context. It also left some supporters questioning what they would call the team when describing the car on track.

One user claimed they would revert to calling them “Toro Rosso” while others stayed loyal to “AlphaTauri“. Some users on the X platform – formerly Twitter – even suggested it should be called Minardi, one of the teams replaced by Red Bull in 2005 after going into administration.

Joe Krishnan
Joe Krishnan
Joe Krishnan is an NCTJ-qualified journalist who has worked for a number of media organisations, including the Daily Express, The Mirror, Evening Standard, The Independent and Bleacher Report. Joe has been following F1 since when he watched Mika Hakkinen clinch the 1999 drivers' championship, and his first taste of real-life racing action was watching David Coulthard spin off into the gravel at the British Grand Prix at Silverstone in 2001.
- Advertisment -

LATEST NEWS

Lewis Hamilton, Lando Norris and Max Verstappen 1 at the 2024 British GP | Mercedes

F1 Driver Ratings — 2024 British GP

0
Lewis Hamilton finally ended his long wait for a race victory at the Formula 1 2024 British GP as...
George Russell leads the field into Turn 1 at the 2024 British GP | Mercedes

F1 Winners and Losers from the British GP

0
Lewis Hamilton emerged victorious in one of the most memorable races in recent Formula 1 history, which begs the...
Lewis Hamilton celebrates after winning the 2024 British GP | Mercedes

Lewis Hamilton masterclass proves he can take fight to Verstappen

0
Lewis Hamilton basked in the glory of his long-awaited victory at the British Grand Prix, celebrating in front of...
Max Verstappen looks on at the 2024 Austrian GP | Chris Graythen / Getty Images / Red Bull Content Pool

Max Verstappen rues ‘poor’ British GP as Red Bull battle rare issue

0
Max Verstappen conceded it was a "poor afternoon" for Red Bull at the Formula 1 2024 British Grand Prix...
Lando Norris with engineers at 2024 British GP | McLaren F1 Team

Are McLaren becoming ‘new Ferrari’ after another strategy blunder?

0
Lando Norris' media appearances after the British GP were a genuinely tough watch, with reporters seemingly counselling the 24-year-old...
Race winner Lewis Hamilton of Mercedes Max Verstappen on the podium after the 2024 British Grand Prix | Getty Images / Red Bull Content Pool

Lewis Hamilton: British GP win more crucial to Mercedes than Russell victory

0
Lewis Hamilton explained why he felt his victory at the Formula 1 2024 British Grand Prix on Sunday was...
Carlos Sainz at the 2024 Austrian GP | Scuderia Ferrari Press Office

F1 2024 British GP – Fastest Lap

0
Carlos Sainz snatched the fastest lap at the 2024 British GP at the final opportunity as an all-time classic...
Lando Norris during 2024 British GP | McLaren F1 Team

F1 Standings after 2024 British Grand Prix

0
An emotional 2024 British Grand Prix saw Lewis Hamilton take a record-breaking win at Silverstone, outsmarting Lando Norris and...
Max Verstappen leads Lando Norris of McLaren during the 2024 British Grand Prix | Getty Images / Red Bull Content Pool

F1 2024 British GP: Driver of the Day

0
There is a reason why the British Grand Prix remains the hottest attraction on the Formula 1 calendar and...
Lewis Hamilton celebrates after winning the 2024 British GP | Mercedes

Hamilton outsmarts Verstappen and Norris to clinch record-breaking British GP win

0
Lewis Hamilton finally celebrated on the top step of the podium after a dramatic finale to the Formula 1...
- Advertisment -