Lewis Hamilton explains core reason behind F1’s growth in the USA

F1 has achieved enormous growth in the USA over the last few years


Lewis Hamilton believes Formula 1’s continued engagement with America has been a reason behind the sport’s growth in the country.

For the first time since 1982, the United States will host three Grand Prix, including the return of Las Vegas to the calendar for the first time in 41 years, joining the existing Miami and United States GPs.

Las Vegas’ return comes as F1 enjoys a rich vein of popularity in America, boosted by the hit Netflix show Drive to Survive.

“I think it’s continuing to engage with the outside world and really creating more accessibility,” Hamilton explained to the press. “Before I came to the States, [I was] repeating myself educating.

“I couldn’t fully understand when I went to NFL games, NBA games, seeing how passionate the Americans are about sport [but] how they hadn’t yet caught the bug many of us [caught] when we were younger. 

“So it’s been really amazing to see that a large portion of the country is speaking about it, there are people on simulators, and everyone wants to be a driver. It’s been great to see.

“We have to continue to look at what is next. I think having the three races out here. Such a huge nation is massively helpful.”

Lewis Hamilton ahead of 2023 United States Grand Prix | Mercedes F1 Team / Jiri Krenek

Concern over drop in engagement in the US

However, despite having three races on the calendar, American viewership of the 2023 season, dominated by Red Bull and Max Verstappen, has slightly declined.

Viewership of ABC’s coverage of the 2023 Miami GP dropped by 25% compared to 2022, with the sport’s worldwide social media engagement falling by 70% in the first five months of 2023 compared to 2022.

“I think you’ve seen the social engagement drop a huge amount this year,” explained Hamilton. “Being that it’s obviously heavily impacted on competition.

“People want to see the governing body making the right decisions, to keep us close and going racing right to the end.

“We’re working also on impact, not just a circus that arrives and leaves a mess behind. But looking at how we can really leave a legacy behind in each of these places that we go to.”

Fan of ‘modern classic’ COTA

F1’s final triple header of races begins at the Circuit of the Americas [COTA] at a track that has become a favourite with drivers and fans since its first GP in 2012.

COTA has previously been a happy hunting ground for Hamilton, winning the circuit’s inaugural US GP and wrapping up the world championship at the venue in 2015 and 2019.

“This is one of my favourite tracks,” admitted Hamilton. “Often, when they build new circuits, they’re not really like the classics. But this is a classic from the get-go, and it’s one that enables us to have great races. 

“When you go up to turn one, you see that huge crowd. It’s really quite amazing. So it’ll be interesting to see.”

Ed Spencer
Ed Spencer
FIA accredited journalist
- Advertisment -


Lewis Hamilton looks on in a press conference at the 2024 pre-season test in Bahrain | Mercedes / Jiri Krenek

Lewis Hamilton upbeat after Mercedes disaster in Chinese GP qualifying: Sh*t happens

Lewis Hamilton admits his changes made to his car prior to qualifying for the Formula 1 2024 Chinese Grand...

Christian Horner: Perez driving for Red Bull future

Christian Horner praised Sergio Perez's recovery after a chastening 2023 Formula 1 season, as the Mexican completed a Red...
Max Verstappen celebrates pole position after qualifying for the 2024 Chinese Grand Prix | Getty Images / Red Bull Content Pool

Starting Grid for F1 2024 Chinese Grand Prix

Max Verstappen secured a dominant pole position for the 2024 Chinese Grand Prix, marking Red Bull’s 100th pole in...
Max Verstappen of Red Bull during Sprint Qualifying at the 2024 Chinese Grand Prix | Getty Images / Red Bull Content Pool

Max Verstappen roars to Chinese GP pole as Hamilton sinks to new low

Max Verstappen will start on pole for the Formula 1 Chinese Grand Prix as Lewis Hamilton's wretched start of...
George Russell of Mercedes leads Daniel Ricciardo of Visa Cash App RB during the Sprint ahead of 2024 Chinese Grand Prix | Getty Images / Red Bull Content Pool

Chinese Grand Prix 2024 – Qualifying Results

Max Verstappen clinched pole position for the 2024 Formula 1 Chinese Grand Prix, continuing his dominance with a fifth...
Daniel Ricciardo of Visa Cash App RB during Sprint Qualifying ahead of 2024 Chinese Grand Prix | Getty Images / Red Bull Content Pool

F1 Chinese Grand Prix 2024 Qualifying – Highlights

As the Formula 1 season progresses, the intensity mounts at the Shanghai International Circuit with the qualifying session for...
Lewis Hamilton, Max Verstappen and Sergio Perez after the F1 2024 Chinese GP Sprint Race | Mercedes / Wolfgang Wilhelm

Lewis Hamilton offers bleak excuse for lack of Verstappen defence after Rosberg criticism

Lewis Hamilton has admitted he did not try to fight Max Verstappen after the Mercedes star was denied a...
Lewis Hamilton looks on ahead of hitting the track in Friday practice at the 2024 Saudi Arabian GP | Sam Bloxham / Mercedes F1 team

Unsympathetic Lewis Hamilton blames Lando Norris for Lap 1 Sprint Race incident

Lewis Hamilton offered little sympathy to Lando Norris after the McLaren driver lost the lead of the 2024 Chinese...
Sprint winner Max Verstappen celebrates ahead of 2024 Chinese Grand Prix | Getty Images / Red Bull Content Pool

Max Verstappen explains source of Red Bull car issues during Chinese GP Sprint Race

A poor Sprint Qualifying effort by Max Verstappen gave everyone hope that Formula 1 might see a different winner...
Carlos Sainz and Charles Leclerc during 2024 Chinese GP weekend | Scuderia Ferrari Press Office

Charles Leclerc demands Sainz talks after Ferrari drivers Chinese GP Sprint clash

Charles Leclerc accused his Ferrari team-mate Carlos Sainz of going "over the limit" and said the pair would sit...
- Advertisment -