Formula 1 drivers will take to the Silverstone circuit in Lego minicars for the British GP drivers’ parade, following the huge success of the Lego parade at last year’s Miami GP.
All 22 drivers on the 2026 F1 grid will have their own individual Lego minicar for the traditional parade lap before Sunday’s Grand Prix at Silverstone, with the event set to take place 90 minutes before lights out at 1:30pm BST.
The new minicars have been built from 28,000 Lego bricks each and were created by 20 designers and engineers at Lego’s factory in the Czech Republic. The project took more than 6,400 hours to complete, with each car capable of reaching speeds of up to 25km/h.
Each minicar weighs 280kg, including 65kg of Lego bricks, and runs on standard go-kart wheels, giving fans another playful crossover between Formula 1 and one of the world’s most famous toy brands.
The British GP parade is expected to be one of the most talked-about moments of the Silverstone weekend, especially after the Miami version became a viral sensation.
Lego minicars return after Miami success
F1 and Lego first brought the concept to a Grand Prix weekend at the Miami GP last year, when drivers climbed into Lego-style cars for the parade lap.
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The format quickly captured the imagination of fans, with one driver behind the wheel and their team-mate cheering from the passenger seat. What began as a parade soon turned into an unofficial race between the 10 cars, with bricks flying and drivers leaning fully into the fun.
This year, the idea has been expanded, with every driver now getting an individual minicar rather than sharing a team car.
That means fans at Silverstone will see Lewis Hamilton, George Russell, Lando Norris and the rest of the grid each piloting their own Lego creation around one of Formula 1’s most historic circuits.
Emily Prazer, chief commercial officer at Formula 1, said the Miami parade proved how powerful the partnership could be.
“Last year’s F1 drivers’ parade in Miami with the Lego big build cars was one of the most memorable and talked-about moments of the season, capturing the imagination of fans around the world and showing a different side of the sport,” Prazer said.
“This year, we’re building on that moment to create an incredible spectacle for fans attending the British Grand Prix and those watching globally. There is something truly special about bringing together the worlds of Formula 1 and Lego play, combining innovation, creativity, and entertainment in a way that can inspire and excite fans of all ages.”
Silverstone gets bigger Lego spectacle
The British GP is already one of the biggest weekends on the F1 calendar, but the Lego parade adds another fan-focused attraction before the racing begins.
Silverstone is expected to draw a huge crowd across the weekend, and the sight of all 22 drivers piloting brick-built minicars should give supporters a lighter moment before the tension of Sunday’s race.
Julia Goldin, chief product and marketing officer of the Lego Group, said the response from drivers and fans after Miami made the decision to return even easier.
“The excitement from drivers and fans alike at last years’ Miami drivers parade, was impossible to ignore,” Goldin said.
“Fans and drivers alike asked – so now we are delivering. We wanted to go even bigger than last year and ensure we continue to surprise and delight our fans. We can’t wait to see what the drivers do when they get these minicars on track.”
The timing is ideal for F1. The championship arrives at Silverstone with Mercedes, Ferrari, Red Bull and McLaren all carrying major storylines, but the Lego parade gives the sport another opportunity to reach younger fans and casual viewers beyond the normal race narrative.
It also continues F1’s push to make Grand Prix weekends feel like broader entertainment events, blending competition with spectacle, technology and fan interaction.
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British GP gets unique pre-race moment
The parade lap is usually a chance for drivers to wave to the crowd from classic cars or open-top vehicles, but the Lego minicars will give this year’s British GP something completely different.
With each car built to move under its own power and designed to showcase the personality of the F1 and Lego partnership, the Silverstone parade could become another viral moment before the serious business of the Grand Prix begins.
The 2026 British GP already has plenty of sporting intrigue, with Russell returning home after victory in Austria, Hamilton chasing a 10th Silverstone win in Ferrari red, and Norris looking to give the McLaren fans something to celebrate.
But before the grid locks in for the race, all 22 drivers will have one more challenge to master: getting their Lego minicars around Silverstone without turning the parade into another all-out race.
