Visa Cash App RB Formula 1 Team unveils stunning VCARB 01 in Las Vegas for the 2024 Season

AlphaTauri have been rebranded Visa Cash App RB for the 2024 F1 season


Under the glittering neon glow of Las Vegas Boulevard, the Visa Cash App RB Formula 1 Team made a grand entrance into the 2024 season with a spectacular launch event. 

The night was charged with excitement as the team unveiled its new livery, the VCARB 01, and celebrated the beginning of a promising partnership with its sponsors.

The launch event was not just about the bright lights and high-energy entertainment; it marked a significant milestone for the Visa Cash App RB Formula 1 Team. 

With the unveiling of the VCARB 01, the team showcased a fresh identity, featuring a striking blue and white livery that symbolizes a new era of competition and ambition.

The event was graced by the presence of key figures from the team, including CEO Peter Bayer and Team Principal Laurent Mekies, who shared their vision for the team’s future alongside their star drivers. 

The Visa Cash App F1 team launch the VCARB 01 | Red Bull Content Pool

Daniel Ricciardo, the Australian sensation with eight Grand Prix wins under his belt, and Yuki Tsunoda, the promising young talent from Japan, stood proudly next to the VCARB 01. 

Adding to the team’s diverse talent pool, Amna Al-Qubaisi, the trailblazing Emirati driver, represented Visa Cash App RB in this year’s F1 Academy championship, showcasing the team’s commitment to nurturing a broad spectrum of racing talent.

A Night to Remember

The launch was elevated by performances from two giants of the music industry, Kendrick Lamar and Baby Keem, whose electrifying sets matched the high-octane atmosphere of Formula 1. 

The Visa Cash App F1 team launch the VCARB 01 | Red Bull Content Pool

Their involvement underscored the blend of sports, culture, and entertainment that Formula 1 embodies, making the Visa Cash App RB team launch an unforgettable event.

With the introduction of the VCARB 01 and the support of new partners, the Visa Cash App RB team is poised to challenge the status quo in the Formula 1 World Championship. 

The combination of experienced leadership, proven and emerging driving talent, and the support of groundbreaking partners sets the stage for a competitive season ahead. The team’s aspirations are clear: to ascend the ranks and consistently vie for top positions on the starting grid.

Daniel Ricciardo and Yuki Tsunoda as the Visa Cash App F1 team launch the VCARB 01 | Red Bull Content Pool

The Visa Cash App RB Formula 1 Team’s launch in Las Vegas was more than just a spectacle; it was a declaration of intent. As the 2024 season approaches, the team is ready to translate the energy and ambition of the launch night into success on the track. 

With the VCARB 01, a blend of innovative engineering and striking aesthetics, along with a roster of talented drivers, Visa Cash App RB is gearing up for what could be a defining year in Formula 1.

John Smith
John Smith
Editor at and all round Motorsport journalist specialising in Formula 1, IndyCar and Formula E.
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